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Theo van Mandelo

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Theo van Mandelo

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Within three phases we help your brand become what it should be. Distinctive, consistent, recognisable and relevant. Let’s get to it.

Define
Knowledge - about yourself and others - is power.
Define

From the guilty pleasures of your target group to a competitor its biggest weakness. Thanks to those insights and a ‘spot on’ positioning, the target group can no longer ignore you. Conquer their hearts and minds. With an authentic brand identity, unmissable name and pay-off. We make you indispensable relevant. Now and in five years.


Result:

A distinctive brand strategy.
An onepage brand foundation.
From name to values and everything in-between.

Distinct
Color the world.
Distinct

This phase we translate the strategic foundation into a creative masterpiece. With a visual and communication style, we ensure you become a recognizable brand. We process these in tools with which your brand endlessly stands out. With an unmistakable style you will pop out everywhere. This makes your company an entity that people want to belong to and cheer for.


Result:

A corporate identity with authentic brand feel.
Brandbook, UI kit or design system for infinite growth.
From motion to brand voice.

Dance
Make it happen.
Dance

The dance floor, your outfit and a good story. All well done. One thing remains: dance and make the room your own. We’ll lend a hand. Every moment the target audience gets in touch with your brand, we ensure impressive consistency. From Tony Chocolonely wraps to roll-up banners. With digital specialists we make your online performances become as good as offline.


Result:

Expressions that touch your target audience.
Brand consistency up to your socks.
From website to billboards.

To break the status quo with purpose, your company needs great branding. Distinctive, recognizable and consistent. That contains a well-strategized identity, an appropiate appearance and behaviour that compliments the brand strategy. Our team works on the different disciplines that allows you to nail all required elements of great branding.

We didn't line-up every single product of our disciplines to prevent you from getting tired of scrolling. Curious about not-mentioned aspects? Hop in at one of our offices and we'll be glad to tell you more.

Our disciplines

Strategy

Within three phases we set up the strategy of your brand. After a few sessions we wrap your challenge in one handy brief. Then we research assumptions, interview target groups and analyse your competitors. After we’re finished with interactive workshops we define your company with a clear brand foundation that exists of elements like your brand story, pay-off, and archetypes.

Branding

Your brand identity needs to live, breathe and speak. It should be one unique personality. We give your brand a visual and verbal style. From design systems to distinctive brand voices. We design all experiences customers will have with your brand. Then we turn them into tangible - mostly digital - products.

E-commerce

Even the best brands are screwed when they don’t interact properly. In this phase we deliver whatever it takes to start, build and maintain ongoing relationships between you and your customers. From your Shopify wireframes to the nitty and gritty of Google Ads. We blow up your sales. In a good way.

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