A brand that knows what it stands for.
A brand strategy defines what your organisation stands for, who you are relevant to and what sets you apart. It is the compass for every choice that follows: your identity, your website, your copy and your campaigns. Without that compass, every decision becomes a new debate. With a clear strategy, everyone in your organisation knows which way to go.
A brand strategy does not have to be a thick report that ends up in a drawer. We distil your story to its core, together with the people who make decisions about the brand. That might be the founder, the board or the marketing team, and where useful we involve colleagues and customers. We look at your organisation, your market, your customers and what is already in place. Beforehand, we agree on the criteria for making choices, so the conversation is about direction rather than taste. The result is a strategy you can use straight away: as a design brief, as the foundation for your website and as a benchmark for your communication.
Explore
We immerse ourselves in your organisation, your market and your customers. With desk research and a brand audit, we map out what is already there, what works and what is missing. Where needed, we talk to customers, employees or partners. That way, the sessions start with facts instead of assumptions.
Sessions
In compact, well-prepared sessions we decide together what your brand stands for. Not to meet endlessly, but to make clear choices. We discuss your ambition, your audiences, what sets you apart and what must stay no matter what.
Choices
We translate the outcomes into concrete choices: your positioning, your promise, your audiences and your brand values. We also define the criteria against which design and communication will be tested. We present the choices to you and refine them based on your feedback.
Capture
Everything comes together in one clear brand strategy that reads like a story and works like a brief. It is the foundation for your identity, your website and your communication. We present the result to your team, so everyone knows what the brand stands for.
What a brand strategy delivers
Direction
Every choice in design, content and technology can be traced back to the strategy. That makes decisions faster and easier.
Support
The brand is embraced by the whole organisation, even when it consists of several companies, locations or teams.
Focus
You invest in brand and marketing with purpose, because you know which message matters to which audience.
Often at a turning point. Your organisation has grown and the story no longer fits. You have merged or acquired a company. You want to reach a new market or audience. Or customers struggle to see what sets you apart.
A strategy is also wise right before a new visual identity or website. That way you know your investment is based on a clear direction, not on the taste of the moment.
That depends on your organisation. With a founder, we often sit down with one or two people. In a larger organisation, we work with a single point of contact and a small group of people who make decisions about the brand, such as the board and the marketing team.
Where it adds value, we gather input from employees, customers or partners. That way, the strategy is supported by the people who will bring the brand to life. On our side, you work with a dedicated account and project manager, supported by strategists and designers where needed.
The core of your brand, compact and usable. Think of your positioning, your mission and vision, your brand values and the audiences you want to reach. We also define the tone and the key message, and the criteria for testing design and communication.
If your organisation has several brands or labels, a brand architecture is part of it too. We decide together at the start which elements you need.
That depends on the size of your organisation and the number of people involved. For a founder, a focused brand session with a compact brand brief can be enough. For an organisation with several locations or brands, we plan more sessions and more time for research.
At the start, we draw up a schedule with fixed moments for sessions, presentations and feedback. That way you know exactly what to expect and when your input is needed.
By using it straight away. The strategy is the brief for the brand concept and the identity, the foundation for the structure of your website and the benchmark for your campaigns and content.
We also write the strategy so that it reads like a story, not a report. That way your team can explain it to colleagues, new employees and partners. After delivery, we stay involved through regular quarterly meetings, so the brand evolves with your organisation.
That depends on the question. A compact brand session for a start-up is different from a strategy for an organisation that has just merged. After an introduction, we prepare a proposal with a clear approach, schedule and fixed price per phase.
That way you know where you stand beforehand. Would you like to discuss what you need first? Schedule an introduction and we will gladly think along with you, without obligation.