From websites to Digital Customer Experiences: how Mandelo changed
In 2014, the Dutch paper train ticket became a thing of the past and the OV-chipkaart arrived. An idea that changed the way people travel. In the same year, Mandelo was founded. We saw brand identities and websites that could be better, and wanted to help organisations with a strong visual identity and website. A lot has changed since then. This is our story.
Starting with websites
In our first years, demand for websites was high. Design and development became our foundation, and over time we focused on them more and more.
From website to brand
We soon noticed that clients needed more than a beautiful website. A strong story was often missing. The basics of web design became the norm, and organisations realised they needed a strong brand to reach their audience.
That was our moment. We told clients that their website is part of their complete brand, nothing more and nothing less. We started helping them with the foundation of their brand, and everything that follows. From brand strategy to development.
People and culture
That change called for new people, in strategy, design and project management. Finding the right specialists is one of the hardest and most important things for an agency. In 2021 we moved to Amersfoort, where our Creative Lab is today. There, strategists, designers and developers work together around the same table. No long lines of communication: the people you talk to are also the people who make the work.
And now: Digital Customer Experiences
The digital world has changed again. Customers expect a brand to deliver the same experience everywhere, online and offline. That is why today we work on DCX: Digital Customer Experiences. Personal, effortless and a true reflection of your brand.
We have organised our services into four phases: Strategy, Brand, Digital and Growth. From the brand foundation to websites, platforms and the growth that follows. Technology, and AI in particular, helps us work faster and smarter, but it is never the goal. What your customers see and feel should become more human. We call it Digital made human.
Read more about our new direction in A website is never finished. Ours isn't either., or explore all our services.
Ready for the next step with your brand? Schedule an introduction.