More content, less manual work.
Creating content takes time. Social posts, product copy, newsletters, vacancies and reports: much of that work is repetitive. With smart automation and AI, you take a large part of that work off your team's hands, without compromising the quality or the tone of your brand. That leaves your team time for the work where human attention really makes the difference.
First we look at where most of the time goes in your content process and what lends itself to automation. Then we set up workflows that automatically prepare, fill or distribute content. Think of social posts filled with news or vacancies from your website, product copy based on data from your systems, or newsletters that assemble themselves. We use AI where it helps, trained on your brand's tone of voice and guidelines. A person always checks before anything goes live. AI speeds up the work; the feeling remains human work.
Analysing
We map out your content process: which content do you create, how often, with which tools and how much time does it take? That way we find the tasks where automation delivers the most.
Designing
We design the workflows: where does the information come from, what happens automatically and where does a person check? We capture your brand's tone of voice and guidelines as the basis for AI.
Setting up
We build the automations and connect them to your website, CMS, social channels and other systems. We test them with real content until the result is right.
Improving
We monitor the results and the quality of the content and improve the workflows where needed. That way the automation keeps getting smarter and more effective.
What content automation delivers
Time savings
Your team spends less time on repetitive work.
Consistency
Content always follows your brand's tone of voice and guidelines.
More output
More content on more channels, without extra people.
Much more than you might think. Think of social posts based on news, cases or vacancies on your website, product copy based on data from your systems, translations, newsletters, summaries of reports and automatically distributing content across several channels.
We start with the tasks that take the most time and lend themselves best to automation.
Not if you set it up well. We train the AI on your brand's tone of voice, brand values and guidelines, so the content sounds like your organisation. And a person always checks before anything goes live.
Automation is meant to support your team, not replace it. The stories, the ideas and the feeling remain human work.
That depends on your situation and the systems you already use. We work with AI models, automation platforms and connections to your CMS, social channels and other software. We choose tools that suit your organisation, your budget and your privacy requirements. Read more about integrations.
We make clear agreements about that in advance. We decide which information may and may not be processed by AI tools, and choose tools that comply with the GDPR. We keep confidential information out of the automation or process it in a secure environment.
Yes, that is a strong combination. Your templates make sure the design is right, while the automation fills them with the right content. That way, for example, social posts for new vacancies or cases are created without anyone having to work on them manually.
Beforehand, we measure how much time your team spends on the tasks and compare that with the situation after automation. We also monitor the quality and results of the content, such as reach and engagement. We make those results visible through data and reporting.