To a new website, without losing anything.
A new website is an opportunity, but also a risk. Your current site often contains years of content, rankings built up in Google and links from other websites. If the transition is not handled carefully, you lose visitors and visibility. With a well-prepared content migration, you take along what is valuable and leave behind what no longer fits.
We start with an inventory of your current website: which pages are there, which are visited a lot, which rank in Google and which receive links from outside? Together we decide what stays, what is rewritten and what goes. With a lot of content, we set up a temporary connection that automatically transfers structured content to the new CMS, for example from WordPress to Strapi. We can keep existing URLs. Where pages change, we set up redirects. You manage those yourself in the CMS, one by one or all at once via an Excel file. After launch, we check that everything redirects correctly and that visibility stays on track.
Inventory
We map out all pages, documents and media on your current website, with visitor numbers, rankings and inbound links. That way you see which content is valuable.
Planning
Together we decide what happens to each page: keep, rewrite, merge or remove. We also create a redirect plan from old to new URLs.
Transferring
We transfer content to the new CMS. With large volumes of structured content, this happens automatically via a temporary connection; the rest is done manually or by your own team.
Checking
Before and after launch, we check that all content is in place and all redirects work. We monitor visibility, so we can adjust quickly if needed.
What a careful migration delivers
Visibility preserved
Rankings and inbound links are preserved thanks to a careful redirect plan.
Cleaned up
You take along what is valuable and leave outdated content behind.
Time savings
Automatic migration saves your team a lot of manual work.
Google has indexed your current pages and other websites link to them. If a URL changes without a redirect, visitors land on an error page and you lose the value that has been built up. That can cause your visibility to drop considerably.
With a careful redirect plan, that value is preserved. After launch, we monitor visibility, so you can keep building with SEO and GEO.
Often, yes. In a headless setup with Next.js, we can copy existing URLs exactly, so existing pages keep their address. Only pages that really change get a redirect. That keeps the impact on your visibility as small as possible.
With a lot of structured content, such as blogs, news items, cases or products, we build a temporary connection between your old and new CMS. It transfers the content automatically, including images and metadata.
That saves a lot of manual work, especially with hundreds or thousands of pages. We do recommend reviewing important pages after the migration and improving them where needed.
No, and that is not always wise either. A migration is the moment to clean up. Outdated pages, duplicate content and pages without visitors are better removed or merged. Based on the inventory, we make that choice together.
The new structure and UX determines where the content will go.
We decide that together. We can take care of the entire migration, but your team can also enter content themselves after our CMS walkthrough. A combination is often most practical: we transfer structured content automatically, while your team handles the most important pages and rewrites where needed.
An SEO specialist can support your marketing team with the planning, the redirects and the execution.
Certainly. In a merger or a move to a multisite, we bring together the content of several websites. We decide which content is duplicated, which is kept and how all old domains and URLs redirect to the new structure. That way you lose no visitors, whichever website they come from.