Getting found, in Google and in AI.
Your customers search online, and more and more often they ask an AI assistant instead of Google. If you are not found there, your organisation does not exist for them. SEO makes sure you rank well in search engines. GEO, Generative Engine Optimisation, makes sure AI tools such as ChatGPT, Perplexity and Google AI Overviews know and recommend your brand.
We start with a technical audit and an analysis of your visibility. How does your website perform now, which keywords are you found for and where are the opportunities? Then we make sure the technology is in order: speed, structure, structured data and an llms.txt for AI search engines. Next, we work on content that answers your audience's questions, and on local visibility with Google Business Profiles and landing pages per location. Every month we measure the results in a dashboard and discuss what works and what could be better.
Audit
We analyse the technical state of your website, your current rankings, your keywords and your visibility in AI search engines. We also look at competitors and at the questions your audience asks.
Getting the technology right
We improve the technical foundation: loading speed, structure, metadata, structured data, sitemap and llms.txt. We also set up measurement properly with Google Analytics, Search Console and cookie management.
Content and local
We create and optimise content that matches what your audience searches for, such as service pages, knowledge articles and FAQs. For organisations with locations, we optimise Google Business Profiles and local landing pages.
Measuring and improving
Every month we report the results in a dashboard: positions, traffic, leads and visibility in AI. Based on that, we adjust and define the next steps.
What SEO and GEO deliver
More visitors
Found by people who are actively looking for what you offer.
Visible in AI
Your brand is mentioned and recommended in AI search engines.
Lasting results
Organic visibility delivers lasting results, without paying per click.
SEO, Search Engine Optimisation, focuses on a good position in search engines such as Google. GEO, Generative Engine Optimisation, focuses on AI tools such as ChatGPT, Perplexity and Google AI Overviews, which compose answers from information on the internet.
The foundation is largely the same: a technically strong website and clear, reliable content that answers questions. GEO also requires extra attention to structure, structured data and an llms.txt.
Technical improvements can have an effect within a few weeks. Building content and authority takes more time. Expect a few months before you see clear growth. SEO and GEO are a long-term investment, but deliver lasting results.
Every month a dashboard shows how your visibility is developing.
An llms.txt is a file on your website that helps AI search engines understand your website and your most important information. It works similarly to a sitemap, but specifically for language models. On the websites we build, we set it up as standard. Read more about website development.
Yes. For organisations with one or more locations, local visibility is important. We optimise your Google Business Profiles per location, set up a structure for local landing pages and make sure your address details are correct everywhere. That way you are found by people searching nearby.
Yes. Alongside organic visibility, we can set up, take over or restructure your Google Ads campaigns. With a better campaign structure and proper conversion tracking, you get more out of your advertising budget. We optimise monthly and report the results in the same dashboard as your SEO, through data and reporting.
A new website is a critical moment for your visibility. Without good preparation, you lose rankings and visitors. We map out which pages perform well, create a redirect plan and check after launch that everything works.
Read more about content migration. For a new website, we include SEO and GEO from the structure and UX stage onwards.