Images that let your brand be felt.
Photos, illustrations, icons and video largely determine how your brand comes across. People look first and read later. With consistent imagery, they recognise your brand by its images, even without a logo. Generic stock photos do the opposite: they make your brand interchangeable with others.
We develop imagery that fits your brand concept and your brand values. Which subjects do you show, how are images framed, which colours and moods belong to them and how do you portray people? Icons, illustrations and motion are part of it too. We capture the imagery with examples of what does and does not fit, so everyone who selects or creates images makes the same choices. Where needed, we direct photo shoots or select images that fit. And if there are already photos of your own people and projects, we put them centre stage wherever possible.
Inventory
We look at which images you use today and which are already available, such as your own photography of employees, customers and projects. What already works and what no longer fits your brand?
Defining the direction
From the brand concept, we define the style: subjects, framing, light, colour and mood. A moodboard shows what that looks like, so you can judge the direction.
Developing
We develop the imagery for photography, illustrations, icons and motion. We create examples and show how images work together with typography and graphic elements.
Capturing
We capture the imagery in the brand guidelines, with do's and don'ts. We also provide a brief for photographers and a selection of images you can use right away.
What distinctive imagery delivers
Recognisable
People recognise your brand by its images, even before they see the logo.
Authentic
Images that suit your organisation, instead of interchangeable stock photos.
Easy to choose
With clear guidelines, everyone chooses the right images, quickly and consistently.
Everything that communicates visually, apart from the logo and typography. Photography, illustrations, icons, graphic elements, animation and video. For each element, we define which style suits your brand: which subjects, which framing, which light and which colours.
Together with the logo and the colours, the imagery forms your visual identity.
Yes, as long as they fit within the imagery. With clear guidelines, you can select stock images that suit your brand and do not feel generic. Still, we recommend using your own photography wherever possible, especially of your people, your locations and your work.
Your own images are more credible and make your brand distinctive. A focused photo shoot can deliver a lot for your website, social media and recruitment.
Yes. We write a brief for the photographer based on the imagery, with a shot list and examples. If you like, we attend the shoot to safeguard the style. Afterwards, we select and edit the images, so they are ready to use on your website and in your communication.
By capturing the imagery clearly in the brand guidelines, with examples of what does and does not fit. A central image library with approved images helps too.
For social media and campaigns, we can create templates with fixed places for images, so your team can work quickly and consistently.
Certainly. A custom icon set or illustration style makes your brand even more recognisable and helps make complex information understandable. We design icons and illustrations that fit your brand concept and work at any size. In a design system we make sure they are applied consistently on your website and in your products.
AI can help explore visual directions quickly or create supporting images. We use it where it adds value, but we safeguard the quality and recognisability of your brand. For images of your people, your work and your organisation, real photography remains the best choice. It is more credible and shows who you really are.