Visible where your audience is.
A strong brand deserves attention. With PR and social media, you tell your story where your audience is: in trade media, on LinkedIn, Instagram or other channels. Consistent, recognisable and with a clear goal. That way you build awareness and trust, attract new customers and show potential colleagues why your organisation is a great place to work.
We start with the question of what you want to achieve and with whom. Then we choose the channels that suit your audience and create a content plan with topics, formats and a fixed rhythm. Think of cases, knowledge articles, inside stories about your people, news and campaigns. We create the content in your brand's style, schedule and publish it, and track the results. For PR, we write press releases, approach relevant media and look for opportunities to bring your expertise and story to the attention of others. We take on employer branding too: a strong employer brand starts online.
Strategy
Together we define the goals, audiences and channels. What do you want to achieve, with whom and which story fits? We set up the channels, with headers, profiles and key visuals in your brand's style.
Content plan
We create a content plan with topics, formats and a publishing rhythm. From cases and expertise to news, inside stories and campaigns. That way you know in advance what is coming.
Creating and publishing
We write copy, create visuals and video and schedule the posts. For PR, we write press releases and approach relevant media and trade publications.
Measuring and adjusting
Every month we look at what works, using a dashboard. Reach, engagement, traffic and leads. Based on that, we adjust the plan.
What PR and social media deliver
Awareness
Your brand becomes visible to the people who matter.
Trust
Consistent, valuable content builds your reputation as an expert.
Employer brand
Show why your organisation is a great place to work.
That depends on your audience. For business services, LinkedIn is often the most important channel. For recruitment and employer branding, Instagram or TikTok can work well. And for PR, trade media and local media are relevant.
Based on your audiences and customer journey, we decide which channels deliver the most. Better a few channels done well than a little bit everywhere.
Yes. We write copy, design visuals and create videos in your brand's style. For that, we gather input from you and your colleagues, because the best stories come from within your own organisation.
For content your team wants to create themselves, we design templates. With content automation we can also automate part of the work smartly.
Regularity matters more than volume. A fixed rhythm you can sustain works better than posting a lot for a few weeks and then going quiet. In the content plan, we set a rhythm that suits your goals, your channels and the available time and content.
We look for newsworthy stories in your organisation, such as a new service, a remarkable project, an acquisition or an insight from your field. We write press releases and articles about them, and approach relevant media and trade publications.
We also look for opportunities to make your experts visible, for example with guest blogs or interviews.
A strong employer brand starts online. With inside stories, such as a day in the life of a colleague, you show what it is like to work at your organisation. You can also promote vacancies with targeted ads on LinkedIn, Meta or Google.
Connect that to good careers pages on your website, so candidates can apply straight away.
With a dashboard we set up at the start. It shows reach, engagement, website traffic and leads or applications per channel. Every month we discuss the results and adjust. Read more about data and reporting.